Kariem Ibrahem, performance media buyer.
I've spent the last five years working hands-on with Google Ads and lead-generation campaigns across different industries.
I care less about clicks and impressions on their own and more about what happens after the click: calls, leads, tracking quality, wasted spend, and whether the campaign can actually scale.
clients worked with
approx. Google Ads spend managed
hands-on experience
How I work
Tracking first. Before any budget is spent aggressively, conversions, calls and WhatsApp messages are measured and verified.
Then a testing plan: keywords, audiences, creatives, offers and landing pages, tested in a structure that produces a decision rather than an opinion.
Optimization is weekly and written down. Scaling happens only on what has proven it converts at an acceptable cost.
What I work with
Google Ads, Meta Ads and TikTok Ads for acquisition; Google Tag Manager, GA4 and Looker Studio for measurement and reporting; and conversion-focused landing pages built to match the campaigns that send traffic to them.
Where I work
Based in Cairo, working with businesses in Egypt, Saudi Arabia and the UAE, in Arabic and English.
What I do
Want a second opinion on your ads?
Send your details for a free audit. I'll tell you what I'd change first, with no commitment.
Tell me aboutyour ads.
No pitch deck, no retainer talk. Just an honest look at where the money goes.
- 01
Send your details
Five quick questions. Takes under a minute.
- 02
I review your setup
Tracking, account structure, spend allocation, and the landing page.
- 03
You get a clear list
What's working, what's wasting money, and what I'd change first. On WhatsApp.
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