Insights

Practical notes on Google Ads, tracking and lead generation.

Short, specific articles from real account work. No fluff, no theory for its own sake.

21 September 20266 min read

Google Ads or Facebook Ads for lead generation?

When search intent beats demand creation, when it doesn't, and how to decide based on how your customers actually buy, not on which platform is cheaper per click.

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21 September 20267 min read

Why Google Ads brings clicks but no leads (and how to fix it)

The five most common reasons a search campaign spends money without producing leads, in the order you should check them.

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Media Buyer in Egypt

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Search campaigns built on intent, with tracking, negatives and weekly optimization.

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