Digital marketing

Digital marketing services that are judged on leads and sales.

If you're searching for a digital marketing company, you're probably trying to solve one problem: more customers at a cost that makes sense. I offer the parts of digital marketing that move that number, delivered directly by the person doing the work.

Agency or media buyer? An honest comparison

I'm not a registered marketing agency and I don't pretend to be one. I'm an independent performance media buyer. That matters when you're comparing options.

An agency sells breadth: social media management, branding, content calendars and paid ads, often each handled by a different junior specialist. Working directly with a media buyer gives you depth on the channels that produce measurable revenue, one accountable person, and no layer between you and the account. If you need everything from logo to community management, an agency is the right shape. If you need paid campaigns that convert and the tracking to prove it, this is.

Paid advertising

Google Ads for search demand, Meta Ads (Facebook and Instagram) for demand creation and retargeting, TikTok Ads for creative-led testing. Campaigns are planned around your funnel, not run as isolated channels.

Tracking and analytics

GA4, Google Tag Manager, platform pixels and server-side events, WhatsApp click tracking and form tracking. Set up once, verified, and documented so every platform optimizes on real data.

Landing pages and conversion rate optimization

Fast, mobile-first pages built for the campaign that sends traffic to them, with a testing plan for headlines, offers and forms. Better pages lower cost per lead without touching the budget.

Reporting you can actually read

A Looker Studio dashboard with leads, cost per lead, conversion rate and return on spend, plus a short written note each week on what changed and why.

A good fit if

You need leads or sales, not likes

The goal is customers and the reporting reflects that.

You want one accountable person

You talk to the person who changes the campaigns.

You're comparing agencies

You want to understand what you'd actually get before signing a retainer.

You sell in Egypt or the Gulf

Arabic and English campaigns across Egypt, Saudi Arabia and the UAE.

How we'd work together

01

Free audit

Current accounts, tracking and pages reviewed, with a prioritized list.

02

Plan

Which platforms, which budget, which pages, and what “success” means in numbers.

03

Setup

Tracking first, then campaigns and landing pages.

04

Run and improve

Weekly optimization and reporting; monthly review of strategy.

Everything reports into one view

Whatever the mix of platforms, the reporting is the same: how many leads, what they cost, how good they were, and what to do next. Below is an illustrative paid-social view of the kind used to compare creatives.

Paid social

Lead Acquisition

Last 30 daysActiveMeta

Reach

186K

+24%

Leads

327

+38%

CTR

3.8%

+0.6 pts

Cost per lead

EGP 142

−19%

Leads over time
  • Leads / day
Day 1Day 10Day 20Day 30
  • Creative A141 leads · EGP 118
  • Creative B112 leads · EGP 139
  • Creative C74 leads · EGP 201
Sample campaign view

Frequently asked questions

See what's working and what's wasting money

Request the free audit. It's the same review I'd do before taking on any account.

Free ads audit

Tell me aboutyour ads.

No pitch deck, no retainer talk. Just an honest look at where the money goes.

  1. 01

    Send your details

    Five quick questions. Takes under a minute.

  2. 02

    I review your setup

    Tracking, account structure, spend allocation, and the landing page.

  3. 03

    You get a clear list

    What's working, what's wasting money, and what I'd change first. On WhatsApp.

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Advertising platformSelect all that apply

Monthly ad spendUSD or the equivalent in your currency

Currently running ads?

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