A media buyer in Egypt who is measured on leads, not clicks.

What a performance media buyer actually does

Media buying is not pressing “publish” on an ad. It is the full loop: research the demand, structure the account, write the ads, set the bidding, install the tracking, read the search terms and placements every week, cut what wastes money, and scale what proves itself.

I work hands-on inside your accounts. There is no account manager between you and the person making the changes, and you keep full ownership of every ad account, pixel and tag container.

Platforms

Google Ads for search intent (people already looking for what you sell), Meta Ads for demand creation and retargeting on Facebook and Instagram, and TikTok Ads where short-form creative testing makes sense. The mix depends on how your customers buy, not on which platform is fashionable this year.

Media buyer or agency?

A larger agency gives you a team, a process document and an account manager. Working directly with a media buyer gives you the person who actually touches the campaigns, faster changes, and a fee that goes into work rather than overhead.

For most small and mid-sized businesses spending under a few thousand dollars a month, direct is the better trade. If you need creative production at scale or several channels run in parallel by different specialists, an agency structure may fit better, and I'll say so in the audit.