Google Ads management built around leads you can measure.
Search campaigns reach people who are already looking for what you sell. Run well, that's the most efficient budget you'll spend. Run badly, it's the fastest way to pay for clicks that never turn into customers. I manage Google Ads accounts so every step, from the keyword to the WhatsApp message, is measured and improved.
Clicks are easy. Qualified leads are the work.
Google will happily spend your budget on broad terms, low-intent searches and “close enough” matches. The clicks look fine in the dashboard, the conversion column stays empty, and the account gets blamed for being expensive.
Almost every account I audit has the same three gaps: the wrong match types, no negative-keyword discipline, and conversion tracking that counts page views instead of real leads.
Keyword research and search intent
Keywords are grouped by what the searcher wants, not by product name. “Best clinic near me” and “clinic prices” are different conversations and get different ads and pages. Commercial-intent terms get the budget; informational terms are excluded or moved to a separate low-bid campaign.
Negative keywords and search-term reviews
The search-terms report is read every week. Job seekers, students, do-it-yourself searches and wrong locations are added as negatives before they eat another month of spend. Over time the negative list becomes one of the account's most valuable assets.
Campaign structure and bidding
Campaigns are separated by intent and by geography so bids and budgets can be controlled where it matters. Bidding starts where the data supports it (often manual or Maximize Clicks with caps) and moves to conversion-based strategies only when the account has enough clean conversions for Google's automation to learn from.
Landing pages that match the search
A search ad that lands on a homepage loses half its value. Each campaign gets a landing page that repeats the searcher's intent, loads fast on mobile and offers one clear next step: a form or a WhatsApp conversation. If you don't have one, I build it.
Who it's for
Service businesses
Clinics, contractors, agencies, consultants, education: anywhere a search leads to a call, a form or a WhatsApp chat.
E-commerce
Search and Shopping campaigns with purchase tracking and product-feed hygiene.
Accounts with wasted spend
Existing accounts where the cost per lead keeps rising without a clear explanation.
New markets
Launching in Egypt, Saudi Arabia or the UAE, in Arabic and English.
Setup and management
Audit
Structure, search terms, conversion setup and landing pages, reviewed before anything changes.
Tracking
GTM container, GA4, Google Ads conversion actions, enhanced conversions, WhatsApp click and form tracking, tested end to end.
Build
Campaigns, ad groups, responsive search ads, extensions and the negative list.
Optimize
Weekly search-term reviews, bid and budget adjustments, ad testing and landing-page feedback.
Scale
Budget follows proven cost per lead. Lead-quality feedback from your sales side is fed back into the account.
Lead quality, not just conversions
Counting conversions is not enough; a form fill from the wrong person costs money too. I set up a simple feedback loop with your sales side so qualified leads can be marked and, where possible, imported back into Google Ads as offline conversions. The account then optimizes toward customers rather than form fills.
Below is an illustrative search-term analysis of the kind reviewed every week.
Search terms
Intent Analysis
- High intent 42%
- Medium intent 31%
- Negative 27%
| Search term | Intent |
|---|---|
| “marketing agency cairo”Keep | High |
| “google ads management”Keep | High |
| “media buyer egypt”Monitor | Medium |
| “ads agency pricing”Monitor | Medium |
| “digital marketing course”Add negative | Negative |
| “marketing jobs cairo”Add negative | Negative |
Frequently asked questions
Get a free Google Ads audit
Send your details and I'll review the account, tracking and landing page. You'll get a clear list of what's wasting budget and what to change first.
Tell me aboutyour ads.
No pitch deck, no retainer talk. Just an honest look at where the money goes.
- 01
Send your details
Five quick questions. Takes under a minute.
- 02
I review your setup
Tracking, account structure, spend allocation, and the landing page.
- 03
You get a clear list
What's working, what's wasting money, and what I'd change first. On WhatsApp.
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